بلاغة الجمهور في أفق التحليل الإيجابي للخطاب

Résumé

The first section of this article aims to explore the horizons of the Positive Discourse Analysis approach in terms of its theoretical roots, research questions, research material, topics, and practical applications. While the second section seeks to determine the position of Rhetoric of Audiences (RA) on the horizon of Positive Discourse Analysis in terms of areas of agreement and differences between the two approaches, and the possibilities available to benefit from the capabilities of both in strengthening their common normative goals. The results of the article confirm that Positive Discourse Analysis is able to provide theoretical, methodological, and applied additions to the public rhetoric field, which contributes to achieving its primary goal of developing rhetorical responses to the audience.